Strategic clarity for sustainable growth.

(And Why Most Entrepreneurs Still Get It Completely Wrong) I. The Comfortable Lie: “I’m already using AI” Many entrepreneurs believe they’ve “understood” AI. And if you’re reading this, there’s a good chance you’re one of them, without realising how much you’re still underestimating  it. This isn’t criticism. It ’s a simple fact: most business owners still see AI as a handy tool, a writing assistant, a way to save a bit of time. They think “productivity”, not business model t

Whether you sell a product, a service, an experience or a craft, one thing is certain: Setting the right price is not easy. When you launch, you improvise. When you reposition, you doubt. And when you start growing, pricing becomes strategic. Yet your price influences everything: credibility, profitability, positioning, and how your client perceives you. Here are three simple, universal and actionable steps to define a price that feels right, coherent and intentional. I— Anal

There comes a moment in the life of a business when continuing to do everything yourself is no longer a sign of mastery. It’s a sign of exhaustion. In the beginning, it made sense. You were building, shaping the foundations, learning as you went. You needed to feel every detail, every decision, every step. But over the time without noticing, it becomes too much . You keep carrying everything out of habit. Because you know how to do it. Because you’re faster. Because it avoid