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(And Why Most Entrepreneurs Still Get It Completely Wrong) I. The Comfortable Lie: “I’m already using AI” Many entrepreneurs believe they’ve “understood” AI. And if you’re reading this, there’s a good chance you’re one of them, without realising how much you’re still underestimating  it. This isn’t criticism. It ’s a simple fact: most business owners still see AI as a handy tool, a writing assistant, a way to save a bit of time. They think “productivity”, not business model t

Whether you sell a product, a service, an experience or a craft, one thing is certain: Setting the right price is not easy. When you launch, you improvise. When you reposition, you doubt. And when you start growing, pricing becomes strategic. Yet your price influences everything: credibility, profitability, positioning, and how your client perceives you. Here are three simple, universal and actionable steps to define a price that feels right, coherent and intentional. I— Anal

There comes a moment in the life of a business when continuing to do everything yourself is no longer a sign of mastery. It’s a sign of exhaustion. In the beginning, it made sense. You were building, shaping the foundations, learning as you went. You needed to feel every detail, every decision, every step. But over the time without noticing, it becomes too much . You keep carrying everything out of habit. Because you know how to do it. Because you’re faster. Because it avoid

In the early years of a business, everything moves fast, ideas flow, priorities shift, and the focus is often simply to keep going. But moving forward without financial clarity is just moving without direction. A small, simple, precise financial model helps you understand: how much your business really costs, how much it needs to generate, how it will become profitable, and how it will manage its growth. It’s the foundation most businesses overlook yet everything starts there

Running a business isn’t just about launching products or finding new clients. Every week, you make dozens of decisions and without tracking the right numbers, it’s easy to slip into the red without realising it. I’ve supported several clients who thought “everything’s fine”… until their cashflow vanished faster than expected. Finance isn’t an expert language; it’s your GPS. The good news ? You don’t need complex reports or fancy dashboards. Three simple KPIs, tracked each we